With the NFL playoffs and BCS bowl games dominating January sports websites and radio, it’s definitely time to lead a blog with a bit of footballese.
How many of you watch “Inside The NFL” on HBO? For those of you who (like many of us) can’t keep the names of all those dozens of talking-jock shows [...]
Archive for the 'Copywriting' Category
The Wiki Is (Not Yet) Dead! Long Live Knol!
Published December 19th, 2007 in Copywriting and Search Engines. 1 CommentConfucius say person without guts to affix name to rantings should be not be permitted to publish same in alleged encyclopedia.
Thank you for that, Confucius. You’re quite right as usual. The recent news that Google plans to introduce a community-based virtual encyclopedia in which the truth or falsity of the entries can be weighed against [...]
Q: How Can Some Web Copywriters Do It So Cheap? A: They Can’t
Published November 27th, 2007 in Copywriting. 0 CommentsOne of the most common questions every legitimate, high-quality website designer, content writer or search-engine optimizer gets asked is this: What about the people who advertise they’ll do the same thing you do for the price of a Super Sonic Cheeseburger without the cheese?
The generic answer to that question — an answer that applies to [...]
They, whoever they are, say a picture is worth a thousand words. But they almost never add that a word — frequently even a very small short word — is frequently worth a thousand pictures.
Consider the extremely short, easy-to-spell, single-syllable word “free.” Think of a picture of a product, any product from a 60-inch plasma [...]
Active Words and Power Words For Your Website
Published October 24th, 2007 in Copywriting. 0 Comments“Choose your words carefully, mister.”
Isn’t that what John Wayne, Gary Cooper and all those other cowboy stars used say as they were pointing their Peacemakers at the bad guys? Or is that backward? Maybe it was the villains who said “choose you words carefully” to the heroes they’d drawn down on.
Doesn’t much matter who said [...]
Move Over Big Dog, The Little Dog’s Moving In
Published September 24th, 2007 in Copywriting and Marketing. 0 CommentsThe real benefit of capitalism, as opposed to any other “ism”, is competition. Without competition in the marketplace blank DVD discs would be five bucks instead of five cents and you could, if you were lucky, afford to make maybe four calls a month on your cell phone.
Nowhere is the concept of free enterprise and [...]
Will Yours Be One Of The Last Websites Standing?
Published September 4th, 2007 in Copywriting and Marketing. 0 CommentsHere’s a cyber-variation on a “cheerful” bit of conversation frequently employed by coaches on the first day of practice, drill sergeants at the beginning of boot camp, and college orientation lecturers who, despite their numerous degrees and pedigrees, haven’t been able to think of anything better to tell incoming freshmen since about 1492.
Open your chief [...]
The Not-So-Hidden Price Of Copywriting Cost Cutting
Published August 9th, 2007 in Copywriting. 0 CommentsPrice is what you pay, value is what you get.
– Warren Buffett
This is what our FAQ page has to say about price: Our rates are the most cost-effective in the business.
That said, there are a lot of amateurs, wannabes, and non-English-speakers wandering around cyberspace peddling dollar-store-priced web content hastily concocted of inappropriate words, snarled syntax, [...]
Is Writing Your Own Copy Cost Effective Or A Waste Of Time?
Published July 23rd, 2007 in Copywriting. 0 CommentsWebsite articles work. They provide valuable, often interesting, and frequently compelling information that help turn surfers, browsers, and “looky-loo” shoppers into buyers. Articles — high-quality, relevant articles — also make websites a more attractive search-engine “buy” because adding them satisfies the engines’ preferences for “fresh, rich” content.
So the question is not is an articles section [...]
Local Buyers “Invading” Local Websites
Published June 13th, 2007 in Copywriting and Marketing. 0 CommentsA recent study by the Kelsey Group confirms what most of us already know, but all too rarely think about: Seventy percent of all U.S. households now use the internet as an information source when shopping locally for products and services.
As America’s leading provider of market research and analysis to publishers of Yellow Pages, electronic [...]
