“Location, location, location.”
Isn’t that what they always say, those retail gurus. Location. Location. Location. I t’s where you are. A street address, a mall storefront, a search-engine position. Those are all locations and whether they’re good locations or bad ones will have a major impact on the success or failure of your business.
When it comes [...]
Archive for the 'Marketing' Category
Move Over Big Dog, The Little Dog’s Moving In
Published September 24th, 2007 in Copywriting and Marketing. 0 CommentsThe real benefit of capitalism, as opposed to any other “ism”, is competition. Without competition in the marketplace blank DVD discs would be five bucks instead of five cents and you could, if you were lucky, afford to make maybe four calls a month on your cell phone.
Nowhere is the concept of free enterprise and [...]
Will Yours Be One Of The Last Websites Standing?
Published September 4th, 2007 in Copywriting and Marketing. 0 CommentsHere’s a cyber-variation on a “cheerful” bit of conversation frequently employed by coaches on the first day of practice, drill sergeants at the beginning of boot camp, and college orientation lecturers who, despite their numerous degrees and pedigrees, haven’t been able to think of anything better to tell incoming freshmen since about 1492.
Open your chief [...]
Local Buyers “Invading” Local Websites
Published June 13th, 2007 in Copywriting and Marketing. 0 CommentsA recent study by the Kelsey Group confirms what most of us already know, but all too rarely think about: Seventy percent of all U.S. households now use the internet as an information source when shopping locally for products and services.
As America’s leading provider of market research and analysis to publishers of Yellow Pages, electronic [...]
