Here’s a cyber-variation on a “cheerful” bit of conversation frequently employed by coaches on the first day of practice, drill sergeants at the beginning of boot camp, and college orientation lecturers who, despite their numerous degrees and pedigrees, haven’t been able to think of anything better to tell incoming freshmen since about 1492.
Open your chief competitor’s website in a new browser tab or window.
Next, open your own site in another new tab or window.
Finally, open another major competitor’s site in a third tab or window.
Depending on what browser you’re using and how it’s configured, you should have three tabs or windows next to each other at the top of your screen, on your taskbar, or, perhaps, snuggled together one on top of the other under a taskbar icon.
For the purpose of this demonstration, let’s assume that the view you have is of three tabs across the top of the browser with the tab signifying your site in the center flanked by your competitors’ tabs.
Look to the left of your tab. Now look to the right of your tab. A year from now the site represented by one of those tabs won’t be there anymore. The site represented by the other tab will still exist, but it will, most probably, have changed substantially in the ensuing 12 months.
It may be bigger and more profitable or it may be struggling, barely clinging to life. It may have a higher page rank or a lower one. It may have branched out and be offering a whole new range of products and services or it may have shed some excess baggage and be concentrating on one primary line.
One thing is almost certain, it won’t be the same site it is today. Virtually nothing in cyberspace stays stationary for 90 days, let alone a year. Fact is, the web is ever changing. Which is, beyond any doubt, its greatest glory — and presents webmasters with their greatest challenge.
Take a look at the middle tab, the one representing your site. Where will it be in a year? Where will you, in your career as a netrepreneur be in a year? Will you be enjoying the success and earning the money you dreamed of when you opened your hosting account and — perhaps excitedly, perhaps not — uploaded your first index page? Or will you be counting your orders in single or double digits and wondering why you ever bothered creating a website in the first place?
The answer to those questions lies largely in how and how often you augment and refresh the editorial content — the words — on your site. And, just as importantly, how good, how relevant, and how unique those words are.
Everyone, or almost everyone, knows that search engine bots are steadily becoming more active, visiting sites more often, analyzing what they find on those sites in greater depth. Not surprisingly, the average online shopper is also becoming more sophisticated and analytical.
With over 70 percent of active internet users in the U.S. accessing the web via broadband (according to the General Accounting Office), shoppers are looking at many more websites than ever before making a buying decision. In the past, for many people, convenience and a wide variety of product choices was the major thing that mattered when shopping online. Today, consumers are looking at websites the way they look at newspaper, magazine and TV ads. If the words in the ads or on the sites aren’t compelling, they’ll shop somewhere else.
At GetWebContent we specialize in powerful web copy customized specifically for your website. Our words sing, dance, sell and exceed the quality and ethical specifications of every major search engine including you (or is that goo) know who. No, as in ZERO, article-posting service or packaged content vendor can make that claim. Except by lying — which many of them, sadly, do.
Content malnutrition is a top ten website killer. To immunize the site in the middle tab — your site — contact GetWebContent today.
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