Line Editing

Even such seemingly simple blocks of text as product descriptions can often benefit substantially from the substitution of power words for weak ones

Frequently called copy editing, line editing is the what the legendary editor Maxwell Perkins did to make Ernest Hemingway very rich and even more famous. The line editing, in that particular case, involved excising the 1200 or 1500 pages of extraneous blubber concealing the real stories in each of Hemingway's original manuscripts.

Chances are your line editing needs are more modest, but just as important to your success as Perkins work was to Hemingway's. Even such seemingly simple blocks of text as product descriptions can often benefit substantially from the substitution of power words for weak ones and the reordering of features to stress those most critical to potential customers.

Finally, if you've got a website with informative but badly written, ungrammatical copy - like contents poorly translated from a non-English site - our professional word polishers can rework it into the perfect prose your customers deserve.

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