Press Releases

...press releases provide some of the best one-way inbound links you can have.

Are you building a new site or adding new products or services to an existing one? Are you having a seasonal or inventory clearance sale? Is anything at all new and exciting happening on YOURSITE.COM?

If so, you should definitely consider issuing a press release. Press releases can also be used to spread news about your industry.

For example, if you're a mortgage broker and interest rates in an area have just gone down, you'd be well advised to issue a press release on that subject. Such a release, as produced by GetWebContent, would present the information about the reduced interest rates by quoting you as the local or regional expert on the subject. You would be the person informing people locked into over-priced mortgages that they now have a window - perhaps a very narrow window - in which to refinance at favorable terms. A good press release is really almost exactly like any other editorial item, it tells a story. The only difference between a press release and a regular news story is that the press release tells the story from your point of view and sends people looking for more information toward you instead of your competitors.

You should also remember that the web is based on links and press releases provide some of the best one-way inbound links you can have. Press releases published on electronic news, forum, blog and magazine sites invariably contain hot links to the issuer's website. These links drive traffic to your site directly and are typically tabulated as earned, one-way links by search engines.

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